performance Marketing 18992

Performance Marketing

About Us:We design and build sustainable workspaces that bring human sense

at work. Our spaces are crafted to be thoughtful, functional, and connected to

nature — creating environments that enhance well-being, collaboration, and

productivity. Through design and material innovation, we aim to enrich work and

elevate everyday workplace experiences.

Role SummaryWe are looking for a Performance Marketer to own and scale paid acquisition and

growth outcomes end-to-end. This role is responsible for driving qualified leads,

optimising conversion funnels, and influencing revenue through data-driven

performance marketing.The role goes beyond campaign execution and focuses on business impact, funnel

efficiency, and sales alignment.While this role does not execute SEO, GEO, or AEO, it works closely with

relevant teams and agencies to align paid, organic, and AI-driven discovery efforts

for maximum acquisition efficiency.

Key Responsibilities

1. Paid Media Strategy & Execution? Own and scale paid acquisition across platforms:? Google Ads (Search, Display, YouTube)? Meta Ads (Facebook & Instagram)? LinkedIn Ads (B2B-focused campaigns)? Define channel-wise strategy based on product, geography, and target

   audience.? Structure campaigns, bidding strategies, and budgets aligned to business

   priorities.? Ensure efficient budget utilisation with clear ROI and performance

   accountability.

2. Funnel & Conversion Ownership? Own the complete acquisition funnel:? Ad ? Landing Page ? Lead ? CRM ? Sales ? Closure? Work closely with design, content, and web teams to optimise landing

   pages and lead forms.? Continuously improve:? Conversion rates? Lead quality (MQL to SQL)? Cost per qualified lead? Identify funnel drop-offs and collaborate with sales to improve closure

   outcomes.

3. Data, Tracking & Analytics? Ensure robust tracking and attribution across platforms:? GA4, Google Tag Manager? Meta Pixel, LinkedIn Insight Tag? CRM integrations (HubSpot, Zoho, or custom CRM)? Build and maintain dashboards for:? CPL, CPQL, CPA? Channel-wise and campaign-wise performance? Analyse data and translate insights into actionable recommendations for

   leadership and sales teams.

4. Revenue & Sales Alignment? Work closely with Inside Sales and Transactions teams to:? Improve lead relevance and quality? Reduce lead response time? Track marketing-influenced closures? Optimise campaigns based on downstream metrics such as:? SQL conversion rate? Closure rate? Revenue per lead? Take ownership of marketing-influenced pipeline and revenue, not just

   lead volume.

5. SEO, GEO & AEO Collaboration (Non-Execution Role)? Collaborate with SEO, GEO (Generative Engine Optimisation), and AEO

   (Answer Engine Optimisation) teams or external agencies to align paid

   and organic growth efforts.? Share high-intent keyword insights, search term data, and conversion

   performance from paid campaigns to inform SEO, GEO, and AEO

   strategies.? Provide inputs on landing page performance, user behaviour, and

   conversion rate optimisation (CRO) to support organic and AI-driven

   discoverability.? Ensure consistency in messaging, intent targeting, and landing page

   experience across paid media, search engines, and AI answer platforms.? Review SEO, GEO, and AEO performance at a high level without

   owning strategy execution or delivery.

6. Experimentation & Growth? Plan and execute structured experiments across:? Creatives? Audiences? Offers? Landing pages? Scale winning campaigns and pause underperforming ones decisively.? Build repeatable playbooks for acquisition, optimisation, and scaling.
7. Team & Stakeholder Management? Mentor and guide junior performance marketers or associates.? Coordinate with:? Design team for creatives? Content team for ad and landing page messaging? Tech team for tracking and CRM integrations? Act as the single point of ownership for performance marketing

   outcomes.

Key Performance Indicators (KPIs)? Cost per Lead (CPL)? Cost per Qualified Lead (CPQL)? Lead-to-SQL conversion rate? Marketing-influenced pipeline and revenue? Funnel conversion rates? Budget efficiency and ROI

Required Skills & Experience? 2–4 years of hands-on experience in performance marketing.? Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads.? Proven experience managing large monthly ad budgets.? Deep understanding of:? Funnel optimisation? Attribution and tracking? Conversion Rate Optimisation (CRO)? Experience working closely with sales teams in B2B or

high-consideration sales environments.? Strong analytical mindset with comfort in dashboards and performance

data.

Preferred Experience? Experience in B2B, commercial real estate, SaaS, or enterprise services.? Exposure to inventory-led or location-based marketing models.? Experience working with CRM systems and structured sales pipelines.