Salesforce Marketing |GDC 67892

Job Title: Salesforce Marketing Cloud Developer

Job ID: 241753 Location: GDC Client: Experience Required: 6+ years in IT Development (4+ years in development roles); 3+ years in Salesforce Marketing Cloud Development

About the Role

We are seeking a highly skilled and experienced Salesforce Marketing Cloud Developer to join our dynamic team. The ideal candidate will be responsible for designing, developing, and implementing innovative marketing automation solutions within the Salesforce Marketing Cloud platform. You will play a crucial role in enhancing customer engagement and driving business growth by leveraging your technical expertise to create personalized and impactful marketing experiences.

Key Responsibilities

Campaign Development & Automation

• Develop and implement integrated marketing automation solutions, including complex customer journeys using Journey Builder and automated workflows via Automation Studio
• Configure triggers, design email content, and personalize customer experiences
• Build and optimize marketing campaigns to drive engagement and conversions

Data Management & Analytics

• Ensure data integrity by creating, managing, and optimizing Data Extensions, audience segments, and data flows
• Write and optimize SQL queries to populate data extensions and support segmentation
• Support data analysis and reporting to identify areas for campaign improvement
• Implement advanced segmentation and audience management strategies

API Integrations & Customizations

• Build custom integrations between Salesforce Marketing Cloud and various external systems, including Salesforce CRM, databases, and other marketing tools using REST and SOAP APIs
• Streamline data exchange and automate workflows across platforms
• Develop and maintain integration documentation and best practices

Email & Landing Page Development

• Design, develop, and deploy responsive, dynamic, and personalized email templates and landing pages using HTML, CSS, and AMPscript
• Ensure visual appeal and accurate rendering across devices and email clients
• Build and refine content blocks and templates for scalability

Troubleshooting & Optimization

• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
• Troubleshoot technical errors and resolve issues promptly
• Perform A/B testing and implement best practices to improve marketing automation performance
• Manage IP Warming and Sender Authentication Package (SAP) configurations

Platform Administration & Maintenance

• Perform Salesforce Admin-related tasks with hands-on experience
• Stay up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing
• Maintain platform health and ensure compliance with marketing best practices

Required Qualifications & Skills

Must-Have Requirements

• Experience: Minimum of 6+ years in IT development with 4+ years in active development roles
• Marketing Cloud Experience: Minimum of 3+ years of hands-on experience in Salesforce Marketing Cloud development and implementation
• Platform Proficiency: Proven expertise in Salesforce Marketing Cloud modules including:
  • Email Studio
  • Journey Builder
  • Automation Studio
  • Mobile Studio
  • Data Extensions
• Technical Skills: Strong proficiency in:
  • AMPscript: For dynamic content and personalization
  • SQL: For data extraction, segmentation, and manipulation
  • HTML/CSS: For building and refining content blocks, email templates, and landing pages
  • JavaScript (including SSJS): For advanced scripting and interactive elements
• Integration Experience: Solid experience with API integrations (REST, SOAP) to connect Marketing Cloud with external platforms and CRM systems
• Data Management: Strong understanding of data modeling, data configuration, manipulation, advanced segmentation, and audience management within Marketing Cloud
• Marketing Best Practices: Deep understanding of marketing automation principles and email marketing best practices
• Problem-Solving: Excellent problem-solving, analytical, and critical-thinking skills
• Teamwork: Ability to work collaboratively in a fast-paced team environment
• Coding Proficiency: Practical experience in 2 coding languages or advanced practice in 1 language

Preferred Qualifications

Good to Have

• Education: Bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field
• Salesforce Ecosystem Knowledge: Familiarity with other Salesforce Clouds (e.g., Sales Cloud, Service Cloud) and how they integrate with Marketing Cloud
• Additional Scripting/Programming: Experience with other programming languages like Python or Apex
• Analytics Tools: Experience with data analysis and reporting tools beyond Marketing Cloud’s native capabilities
• Database Knowledge: Knowledge of database management concepts and best practices
• Strategic Thinking: A background in strategically planning and executing marketing journeys and understanding business processes
• Communication & Project Management: Strong communication and project management skills to liaise with various stakeholders and manage project timelines

Certification Details

Candidates are encouraged to hold or pursue the following Salesforce Marketing Cloud certifications, as they demonstrate validated expertise:

• Salesforce Certified Marketing Cloud Developer: Validates a developer’s ability to build personalized, dynamic messages and landing pages, and to implement Marketing Cloud’s scripting languages, APIs, and automation tools
• Salesforce Certified Marketing Cloud Email Specialist: Often a recommended prerequisite or foundational certification, emphasizing email marketing best practices and the application of these techniques in Email Studio
• Salesforce Certified Marketing Cloud Administrator: Geared towards administrators capable of configuring Marketing Cloud products and maintaining solutions
• Salesforce Certified Marketing Cloud Consultant: For those who can set up and execute Marketing Cloud solutions that meet business requirements and drive customer success

What We Offer

• Opportunity to work with a leading global client
• Collaborative and innovative work environment
• Exposure to cutting-edge marketing automation technologies
• Professional development and certification support
• Challenging projects that drive business impact

About Us

We are a leading provider of technology services and solutions, committed to delivering excellence and innovation to our clients worldwide. Join our team and be part of a dynamic organization that values expertise, collaboration, and continuous growth.

If you are a passionate Salesforce Marketing Cloud Developer with a proven track record of building innovative marketing automation solutions, we encourage you to apply for this exciting opportunity!