{"id":5938,"date":"2026-05-09T05:59:03","date_gmt":"2026-05-09T05:59:03","guid":{"rendered":"https:\/\/cephasconsult.biz\/?post_type=job_listing&p=5938"},"modified":"2026-05-09T05:59:04","modified_gmt":"2026-05-09T05:59:04","slug":"senior-ads-strategist-pod-lead-80992","status":"publish","type":"job_listing","link":"https:\/\/cephasconsult.biz\/index.php\/job\/senior-ads-strategist-pod-lead-80992\/","title":{"rendered":"Senior Ads Strategist (Pod Lead)\u00a080992"},"content":{"rendered":"

Positions:2 <\/span><\/span>Full Time<\/span><\/p>\n

Experience<\/div>\n
4 – 6 Years<\/div>\n
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Role Overview<\/span><\/strong><\/h2>\n

This role combines <\/span>deep paid media expertise<\/span> with <\/span>direct client-facing responsibility<\/span>. You will own strategy across Meta and Google Ads while acting as the primary platform voice for a multi-stakeholder client.<\/span><\/strong><\/p>\n

This is a <\/span>principal-level individual contributor role<\/span> focused on platform depth, structured thinking, and mentorship. You will not own commercial decisions or P&L, but you will be responsible for platform strategy, execution direction, and how it is communicated to the client.<\/span><\/strong><\/p>\n

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About Us<\/span><\/strong><\/h2>\n

We are a paid media agency working with B2B SaaS and DTC brands.\u00a0 We focus on Meta Ads, Google Ads, and YouTube, with an emphasis on:<\/span><\/strong><\/p>\n

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  • Measurable outcomes<\/span><\/strong><\/li>\n
  • Structured decision-making<\/span><\/strong><\/li>\n
  • Clear written communication<\/span><\/strong><\/li>\n<\/ul>\n

    We operate as a lean, craft-focused team where depth in core platforms is prioritized over breadth.<\/span><\/strong><\/p>\n

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    What You\u2019ll Own<\/span><\/strong><\/h2>\n

    1. Platform Strategy & Execution<\/span><\/strong><\/h3>\n
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    • Own Meta Ads and Google Ads strategy across assigned accounts<\/span><\/strong><\/li>\n
    • Make campaign structure and budget allocation decisions<\/span><\/strong><\/li>\n
    • Design and manage testing frameworks across creatives, audiences, and formats<\/span><\/strong><\/li>\n
    • Interpret performance data and determine next actions<\/span><\/strong><\/li>\n<\/ul>\n

      2. Client-Facing Platform Leadership<\/span><\/strong><\/h3>\n
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      • Lead weekly client calls focused on platform performance and strategy<\/span><\/strong><\/li>\n
      • Translate platform decisions into clear, structured communication<\/span><\/strong><\/li>\n
      • Report creation<\/span><\/strong><\/li>\n
      • Evaluate feasibility of client requests from a platform perspective<\/span><\/strong><\/li>\n
      • Support quarterly reviews with platform insights and forward plans<\/span><\/strong><\/li>\n<\/ul>\n

        3. Creative & Testing Direction<\/span><\/strong><\/h3>\n
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        • Build structured testing roadmaps<\/span><\/strong><\/li>\n
        • Define hypotheses and success metrics<\/span><\/strong><\/li>\n
        • Collaborate with creative teams through clear briefs and feedback<\/span><\/strong><\/li>\n
        • Extract learnings from tests and apply them to future strategy<\/span><\/strong><\/li>\n<\/ul>\n

          4. Internal Craft Leadership<\/span><\/strong><\/h3>\n
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          • Mentor junior and mid-level ad strategists<\/span><\/strong><\/li>\n
          • Review campaign structures and test plans before execution<\/span><\/strong><\/li>\n
          • Conduct regular knowledge-sharing sessions within the team<\/span><\/strong><\/li>\n
          • Contribute to improving internal playbooks and best practices<\/span><\/strong><\/li>\n<\/ul>\n

            What You Bring to the Table<\/span><\/strong><\/h2>\n

            Platform Expertise<\/span><\/strong><\/h3>\n
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            • 4-6 years of hands-on experience in paid media<\/span><\/strong><\/li>\n
            • Strong working knowledge of both <\/span>Meta Ads and Google Ads<\/span><\/strong><\/li>\n
            • Experience managing complex accounts with multiple campaigns and objectives<\/span><\/strong><\/li>\n
            • Ability to make non-obvious decisions beyond standard playbooks<\/span><\/strong><\/li>\n<\/ul>\n

              Strategic Thinking<\/span><\/strong><\/h3>\n
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              • Ability to design structured tests and interpret results clearly<\/span><\/strong><\/li>\n
              • Strong understanding of campaign architecture, bidding strategies, and scaling decisions<\/span><\/strong><\/li>\n
              • Experience handling performance fluctuations and platform changes<\/span><\/strong><\/li>\n<\/ul>\n

                Client Communication<\/span><\/strong><\/h3>\n
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                • Comfortable leading conversations with multiple stakeholders<\/span><\/strong><\/li>\n
                • Ability to explain complex platform decisions clearly<\/span><\/strong><\/li>\n
                • Can handle difficult conversations (performance issues, constraints, trade-offs) with clarity<\/span><\/strong><\/li>\n<\/ul>\n

                  Mentorship<\/span><\/strong><\/h3>\n
                    \n
                  • Experience guiding or training other team members<\/span><\/strong><\/li>\n
                  • Ability to review work and provide actionable feedback<\/span><\/strong><\/li>\n
                  • Clear, structured thinking that others can learn from<\/span><\/strong><\/li>\n<\/ul>\n

                    Compensation<\/span><\/strong><\/h2>\n
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                    • ?\u2013L (Fixed + Variable)<\/span><\/strong><\/li>\n<\/ul>\n
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                      How We Work<\/span><\/strong><\/h2>\n
                        \n
                      • Decisions are backed by structured thinking, not assumptions<\/span><\/strong><\/li>\n
                      • Written communication is a key part of how we operate<\/span><\/strong><\/li>\n
                      • Platform expertise is expected to stay current through hands-on work<\/span><\/strong><\/li>\n<\/ul>\n
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                        How to Apply<\/span><\/strong><\/h2>\n

                        To apply for this role, send us your principal memo: a <\/span>700-word write-up<\/span> on a single paid-media insight you’ve formed in the last two years. Non-obvious, evidence-backed, in your own voice.<\/span><\/strong><\/p>\n

                        Email it<\/span>\u00a0along with your resume.<\/span><\/strong><\/p>\n

                        We respond within 7 days.<\/span><\/strong><\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_job_location":"Gurgaon, Haryana, India","_application":"hrm@cephasconsult.biz","_company_name":"","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job-types":[],"class_list":["post-5938","job_listing","type-job_listing","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cephasconsult.biz\/index.php\/wp-json\/wp\/v2\/job-listings\/5938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cephasconsult.biz\/index.php\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/cephasconsult.biz\/index.php\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/cephasconsult.biz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/cephasconsult.biz\/index.php\/wp-json\/wp\/v2\/media?parent=5938"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/cephasconsult.biz\/index.php\/wp-json\/wp\/v2\/job-types?post=5938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}