{"id":6192,"date":"2026-05-26T14:01:06","date_gmt":"2026-05-26T14:01:06","guid":{"rendered":"https:\/\/cephasconsult.biz\/?post_type=job_listing&p=6192"},"modified":"2026-05-26T14:01:08","modified_gmt":"2026-05-26T14:01:08","slug":"performance-marketing-18992","status":"publish","type":"job_listing","link":"https:\/\/cephasconsult.biz\/index.php\/job\/performance-marketing-18992\/","title":{"rendered":"performance Marketing 18992"},"content":{"rendered":"

Positions:1 <\/span><\/span>Full Time<\/span><\/p>\n

Experience<\/div>\n
2 – 4 Years<\/div>\n
<\/div>\n
\n

Performance Marketing<\/p>\n

About Us:We design and build sustainable workspaces that bring human sense<\/p>\n

at work. Our spaces are crafted to be thoughtful, functional, and connected to<\/p>\n

nature \u2014 creating environments that enhance well-being, collaboration, and<\/p>\n

productivity. Through design and material innovation, we aim to enrich work and<\/p>\n

elevate everyday workplace experiences.<\/p>\n

Role SummaryWe are looking for a Performance Marketer to own and scale paid acquisition and<\/p>\n

growth outcomes end-to-end. This role is responsible for driving qualified leads,<\/p>\n

optimising conversion funnels, and influencing revenue through data-driven<\/p>\n

performance marketing.The role goes beyond campaign execution and focuses on business impact, funnel<\/p>\n

efficiency, and sales alignment.While this role does not execute SEO, GEO, or AEO, it works closely with<\/p>\n

relevant teams and agencies to align paid, organic, and AI-driven discovery efforts<\/p>\n

for maximum acquisition efficiency.<\/p>\n

Key Responsibilities<\/p>\n

    \n
  1. Paid Media Strategy & Execution? Own and scale paid acquisition across platforms:? Google Ads (Search, Display, YouTube)? Meta Ads (Facebook & Instagram)? LinkedIn Ads (B2B-focused campaigns)? Define channel-wise strategy based on product, geography, and target\n

    audience.? Structure campaigns, bidding strategies, and budgets aligned to business<\/p>\n

    priorities.? Ensure efficient budget utilisation with clear ROI and performance<\/p>\n

    accountability.<\/li>\n

  2. Funnel & Conversion Ownership? Own the complete acquisition funnel:? Ad ? Landing Page ? Lead ? CRM ? Sales ? Closure? Work closely with design, content, and web teams to optimise landing\n

    pages and lead forms.? Continuously improve:? Conversion rates? Lead quality (MQL to SQL)? Cost per qualified lead? Identify funnel drop-offs and collaborate with sales to improve closure<\/p>\n

    outcomes.<\/li>\n

  3. Data, Tracking & Analytics? Ensure robust tracking and attribution across platforms:? GA4, Google Tag Manager? Meta Pixel, LinkedIn Insight Tag? CRM integrations (HubSpot, Zoho, or custom CRM)? Build and maintain dashboards for:? CPL, CPQL, CPA? Channel-wise and campaign-wise performance? Analyse data and translate insights into actionable recommendations for\n

    leadership and sales teams.<\/li>\n

  4. Revenue & Sales Alignment? Work closely with Inside Sales and Transactions teams to:? Improve lead relevance and quality? Reduce lead response time? Track marketing-influenced closures? Optimise campaigns based on downstream metrics such as:? SQL conversion rate? Closure rate? Revenue per lead? Take ownership of marketing-influenced pipeline and revenue, not just\n

    lead volume.<\/li>\n

  5. SEO, GEO & AEO Collaboration (Non-Execution Role)? Collaborate with SEO, GEO (Generative Engine Optimisation), and AEO\n

    (Answer Engine Optimisation) teams or external agencies to align paid<\/p>\n

    and organic growth efforts.? Share high-intent keyword insights, search term data, and conversion<\/p>\n

    performance from paid campaigns to inform SEO, GEO, and AEO<\/p>\n

    strategies.? Provide inputs on landing page performance, user behaviour, and<\/p>\n

    conversion rate optimisation (CRO) to support organic and AI-driven<\/p>\n

    discoverability.? Ensure consistency in messaging, intent targeting, and landing page<\/p>\n

    experience across paid media, search engines, and AI answer platforms.? Review SEO, GEO, and AEO performance at a high level without<\/p>\n

    owning strategy execution or delivery.<\/li>\n

  6. Experimentation & Growth? Plan and execute structured experiments across:? Creatives? Audiences? Offers? Landing pages? Scale winning campaigns and pause underperforming ones decisively.? Build repeatable playbooks for acquisition, optimisation, and scaling.<\/li>\n
  7. Team & Stakeholder Management? Mentor and guide junior performance marketers or associates.? Coordinate with:? Design team for creatives? Content team for ad and landing page messaging? Tech team for tracking and CRM integrations? Act as the single point of ownership for performance marketing\n

    outcomes.<\/li>\n<\/ol>\n

    Key Performance Indicators (KPIs)? Cost per Lead (CPL)? Cost per Qualified Lead (CPQL)? Lead-to-SQL conversion rate? Marketing-influenced pipeline and revenue? Funnel conversion rates? Budget efficiency and ROI<\/p>\n

    Required Skills & Experience? 2\u20134 years of hands-on experience in performance marketing.? Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads.? Proven experience managing large monthly ad budgets.? Deep understanding of:? Funnel optimisation? Attribution and tracking? Conversion Rate Optimisation (CRO)? Experience working closely with sales teams in B2B or<\/p>\n

    high-consideration sales environments.? Strong analytical mindset with comfort in dashboards and performance<\/p>\n

    data.<\/p>\n

    Preferred Experience? Experience in B2B, commercial real estate, SaaS, or enterprise services.? Exposure to inventory-led or location-based marketing models.? Experience working with CRM systems and structured sales pipelines.<\/p>\n<\/div>\n

     <\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_job_location":"Bangalore, Karnataka, India","_application":"hrm@cephasconsult.biz","_company_name":"","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job-types":[],"class_list":["post-6192","job_listing","type-job_listing","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cephasconsult.biz\/index.php\/wp-json\/wp\/v2\/job-listings\/6192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cephasconsult.biz\/index.php\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/cephasconsult.biz\/index.php\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/cephasconsult.biz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/cephasconsult.biz\/index.php\/wp-json\/wp\/v2\/media?parent=6192"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/cephasconsult.biz\/index.php\/wp-json\/wp\/v2\/job-types?post=6192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}